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MCOM 370: Mass Communication Theory And Research
3.00 Credits
University of Louisiana-Monroe
Theories and research techniques for the study of mass communications processes and effects, emphasizing methods of audience identification, measurement and evaluation for print and electronic media. Prerequisites: MATH 111 or higher; junior standing.
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MCOM 370 - Mass Communication Theory And Research
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MCOM 390: Practicum
1.00 Credits
University of Louisiana-Monroe
Supervised, on-campus application of methods and techniques in an area of mass communications. Prerequisite: Completion of 12 credit hours of Mass Communications coursework; approval of advisor and supervisor.
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MCOM 390 - Practicum
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MCOM 401: Mass Communications Seminar
3.00 Credits
University of Louisiana-Monroe
Scholarly approaches to contemporary topics in mass communications. Content varies. Prerequisite: Junior standing.
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MCOM 401 - Mass Communications Seminar
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MCOM 411: Opinion Writing
3.00 Credits
University of Louisiana-Monroe
Analysis of news media editorial policy and study of the principles of interpretive comment on current affairs, with emphasis on editorial writing and presentation. Prerequisite: MCOM 210 or consent of department head.
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MCOM 411 - Opinion Writing
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MCOM 412: Scriptwriting
3.00 Credits
University of Louisiana-Monroe
Preparation of scripts for all long-program formats, with emphasis on writing and marketing radio, television, and film drama and documentaries. Prerequisite: MCOM 210 or consent of department head.
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MCOM 412 - Scriptwriting
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MCOM 432: Advanced Reporting For Print Media
3.00 Credits
University of Louisiana-Monroe
Depth reporting and critical writing on police, court, political, financial, governmental and other social events and issues. Prerequisite: MCOM 331.
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MCOM 432 - Advanced Reporting For Print Media
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MCOM 433: Electronic News Gathering
3.00 Credits
University of Louisiana-Monroe
Concepts and practices of news coverage for the electronic media, with special attention to field techniques, visualization and editing. A $50 fee is charged each student to help defray expenses related to this course. Prerequisite: MCOM 331.
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MCOM 433 - Electronic News Gathering
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MCOM 435: Journalism Management
3.00 Credits
University of Louisiana-Monroe
Methods and practices for the production, promotion, and management of print and broadcast news; issues and techniques of managing and leading media companies in rapidly changing business and cultural environments. Prerequisite: Junior standing.
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MCOM 435 - Journalism Management
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MCOM 440: Media Sales And Promotions
3.00 Credits
University of Louisiana-Monroe
In-depth study of selling for media, from prospecting to servicing accounts, with emphasis on adapting sales techniques to the special needs of print and broadcast media. Prerequisite: Junior standing.
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MCOM 440 - Media Sales And Promotions
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MCOM 445: Broadcast Management
3.00 Credits
University of Louisiana-Monroe
Organization and administration of broadcast stations and other electronic media systems, with attention to operations, community relations, and financial management. Prerequisite: Junior standing.
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MCOM 445 - Broadcast Management
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