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Course Criteria
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3.00 Credits
Concepts, theories, and practices of writing news for print and broadcast media, including news judgement, use of sources, organizing information, and copy editing. Introduction to news reporting for print and broadcast. Prerequisites: MCOM 210, ENGL 102, passing grade on departmental grammar exam.
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3.00 Credits
Builds upon MCOM 330 with development of news gathering, writing and editing for print and broadcast media, emphasizing interviewing techniques, newscasting and special events and stories. Students will be assigned campus beats. Prerequisite: MCOM 330.
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3.00 Credits
Analysis of program forms used in the electronic media, effective program structure, and consideration of the audience in relation to programming. Prerequisite: Sophomore standing.
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3.00 Credits
Introduction to audio production for radio, video, film and music recording, including principles, equipment, pre-production, production, and post-production. A $50 fee is charged each student to help defray expenses related to this course. Prerequisite: Sophomore standing.
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3.00 Credits
Introduction to photocommunication for print media, using digital technology in news, public relations, and related mass communications applications. Prerequisite: Sophomore standing.
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3.00 Credits
Introduction to in-studio video production, including camera techniques and effects, equipment utilization and lighting. A $50 fee is charged each student to help defray expenses related to this course. Prerequisite: Sophomore standing.
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3.00 Credits
Graphics, typography, layout, design and related creative techniques for a variety of mass communications applications. Prerequisite: Sophomore standing.
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3.00 Credits
An integrated approach to interactive media publishing, focusing on the establishment of an effective online presence through the design, development, and management of Internet web sites utilizing text, images, sound and video. Prerequisites: MCOM 354 or permission of instructor.
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3.00 Credits
Overview of the evolution, structure, principles and practices of the public relations profession, emphasizing human behavior in social situations and the role of public opinion in contemporary society. Prerequisite: Sophomore standing.
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3.00 Credits
Publicity planning, writing for all media, and developing techniques for working with mass media and other publics. Prerequisite: MCOM 210 and 360.
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