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MKT 312: Consumer Behavior
3.00 Credits
Grambling State University
Examines the consumer decision-making process with contributions of the behavioral sciences to understanding and predicting consumer behavior in the marketplace. This course includes contribution of research techniques to understanding consumer purchasing and decision-making. Prerequisite: MKT 301.
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MKT 315: Retail Merchandising
3.00 Credits
Grambling State University
Studies activities involved in the buying and selling of merchandise to achieve the basic objectives of satisfying customers and making a profit. Topics to be covered include an analysis of markups, markdowns, inventory control, pricing, foreign buying,etc. Prerequisite: MKT 301.
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MKT 330: Electronic Marketing
3.00 Credits
Grambling State University
Introduces electronic marketing principles and practices. The course explains the foundations of online research and marketing and makes comparisons to traditional marketing processes. It focuses on the substitution of electronic marketing tools for traditional marketing tools and the establishment and promotion of virtual stores. Prerequisites: MKT 301 and CIS 115.
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MKT 335: Direct Marketing
3.00 Credits
Grambling State University
Introduces the concepts of the development and strategic use of the marketing database. Emphasis is placed on the collection and use of customer data to generate marketing strategies that are sharper, more focused, and more individualized (one-to-one marketing). Discusses the use of the marketing database to assist marketers in developing improved customer relationships within the context of concern for the privacy of customer data. Prerequisites: MKT 301 and CIS 115.
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MKT 380: Marketing Research
3.00 Credits
Grambling State University
Studies modern research methods applied to planning an investigation, questionnaires, sampling, interpretation of results and report preparation. The course includes research techniques for product analysis, motivation research, pricing, sales strategies, and advertising research. Prerequisites: MKT 301; GB 351.
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MKT 401: Principles of Advertising
3.00 Credits
Grambling State University
Provides an analysis of the principles and practices used in advertising and advertising media in the sale of goods and services. Prerequisite: MKT 301.
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MKT 402: Services Marketing
3.00 Credits
Grambling State University
Introduces the concepts of implementing quality service and selecting service strategies for competitive advantage across industries. Analyzes the applicability of services marketing to organizations whose core product is service (such as hotels, hospitals, professional services) and to organizations that depend on service excellence for competitive advantage (such as high-technology manufacturers, automotive and industrials products companies). Prerequisite: MKT 301.
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MKT 405: Marketing Problems
3.00 Credits
Grambling State University
Examines case studies of contemporary problems and issues in marketing from the firm's perspective of adjustment to market changes. Prerequisite: MKT 301.
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MKT 410: Marketing Management
3.00 Credits
Grambling State University
Provides an analysis of various marketing functions, duties and responsibilities of the marketing manager, and a study of activities involved in directing the flow of goods from production to the consumer. Emphasis is placed on strategic planning and analytical procedures for marketing decisions. Prerequisites: MKT 309 and MKT 312 and senior classification.
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MKT 420: International Marketing
3.00 Credits
Grambling State University
Studies the strategies and policies of the cultural, economic, social, and competitive influences on international marketing. Prerequisite: MKT 301.
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