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Course Criteria
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3.00 Credits
Examines conceptualizing, planning, and managing of corporate and non-profit public relations campaigns. Problem-oriented case study approaches will be used to conceptualize and plan campaigns. The class will work on individual and group projects on developing campaigns. Prerequisite: MC 433
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3.00 Credits
Studies design and construction of quantitative and abstract information such as charts, graphs, and pictorial symbols in mass media. Emphasis will be placed on practical work. The graphics laboratory with Macintosh computers will be used for this class. Prerequisite: MC 454.
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3.00 Credits
Reviews the operational structures, procedures and pitfalls in the operation and management of electronic media businesses, including radio, television and cable. It provides students with specialized knowledge to perform the roles and responsibilities of broadcast management positions. Prerequisite: MC 365.
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3.00 Credits
Engages the student in one or perhaps several of the following types of activities: production, writing, editing, announcing, general field and studio production, reporting, etc. A committee of three broadcast faculty members will approve, oversee, and evaluate a substantive student project: a documentary, a series of image or promotional spots, and audience research project, etc. Prerequisite: MC 445.
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3.00 Credits
Tailors to special interests of the student and the needs of the practicum site. The work of each student enrolled in the course is, therefore, unique. The course will engage the student in one or several of the following types of activities: producing, writing, editing, announcing, presenting general field and studio production, reporting, etc.
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3.00 Credits
This course is designed to introduce students who do not have any background in Mass Communication to the structure and practices of the mass media, legal and ethical issues, as well as the impact of media on society.
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3.00 Credits
This course provides a broad review and intensive study of basic theories related to the processes and effects of communication. It will draw extensively from the behavioral sciences literature. The course will also highlight the influence of the behavioral sciences on the theoretical foundations in communication.
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3.00 Credits
In this course, students will learn to gather information and use it to develop news stories. They will also learn to develop research questions, conduct a literature search, and write mini research papers using the elements of APA style. They will also learn online data search strategies for news stories and research projects.
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3.00 Credits
Introduces students to basic concepts in qualitative and quantitative methods of scientific inquiry with emphasis on the fundamentals or foundations of qualitative methods of inquiry including historical research, field observation, focus groups, interviews, case studies and library research. Students will be exposed to principles guiding design, data collection and analysis, and writing a research proposal.
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3.00 Credits
This is an extention of MC 510. This course emphasizes the fundamentals or foundations of quantitative methods of inquiry including design, data collection and analyses, hypothesis testin, writing and reporting research results. This course focuses on survey research, content analyses, and print/electronic media research.
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