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MC 404: Publication Design
3.00 Credits
Grambling State University
Studies creative strategies for design. Layout and pagination for newspapers, magazines, advertisements and specialty publications will be examined. This is an advanced course in theoretical and practical aspects of publications design. Prerequisite: MC 303.
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MC 409: Communication Research Methods
3.00 Credits
Grambling State University
Examines communication research methods. Content analysis, readership, audience studies, sample surveys, and public opinion polls will be studied. Students will be exposed to challenging research ideas in communication. Prerequisite: Senior classification or consent of the instructor.
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MC 409 - Communication Research Methods
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MC 410: Blacks and the Media
3.00 Credits
Grambling State University
Examines the role of African-Americans in the media. It will include a study of the history, content, and the African-American perspective in the media, both print and broadcasting. Students will study profiles of African-Americans who have made outstanding contributions to our society. Prerequisite: MC 345.
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MC 415: Broadcast Audiences & Research
3.00 Credits
Grambling State University
Examines various research methods used by professionals in the industry to understand audiences in order to attract them to their programming and more importantly the advertisements in these programs. This course looks at the ways in which broadcast audiences are researched. Prerequisite: MC 365.
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MC 444: Communication Law
3.00 Credits
Grambling State University
This course examines the legal responsibilities, rights of, and restrictions on communication practitioners. Constitutional and statutory guarantees for the protection of press freedom, federal regulations affecting the media, and professional codes of conduct applicable to media practitioners will be examined.
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MC 444 - Communication Law
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MC 445: Television Production
3.00 Credits
Grambling State University
Studies the theoretical application and practical use of television control room and studio with emphasis on set/stage design, lighting, camera operation, graphics, and videotaping. Various formats used for directing full facility projects with emphasis on switcher operation with special electronic and digital effects will also be studied. The Television Center will be used as a laboratory. This course includes one credit hour of laboratory work. Prerequisite: MC 330.
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MC 446: Public Relations Writing
3.00 Credits
Grambling State University
This course is a journey through the process of planning and writing stories for public relations collateral publications such as backgrounders, brochures, news or press/news releases and newsletters. It also examines through readings the procedures and techniques used in government, corporations, non-profit organzations, and international public relations. Students will produce some of the collateral materials in class.
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MC 448: Public Relations Management
3.00 Credits
Grambling State University
This course is a study of how companies manage public relations situations through the lenses of management cases. Selected cases will be used to expose students to the challenges faced by modern public relations managers.
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MC 448 - Public Relations Management
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MC 450: Commercial Photography
3.00 Credits
Grambling State University
Studies photography illustrations for the advertising industry, magazines, and businesses. Products and live models are used as subject matter. Emphasis will be placed on hands-on experience in the photojournalism laboratory. Prerequisite: MC 350.
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MC 455: Editorial Writing
3.00 Credits
Grambling State University
Studies research for writing editorials, news commentaries, columns, and opinion articles for newspapers and magazines. This course will include critiquing of published editorials and articles. Class projects will include writing for The Gramblinite and community newspapers. Prerequisite: MC 355.
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