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MC 333: Principles of Public Relations
3.00 Credits
Grambling State University
Studies the role of public relations in modern society, business, and communication. It will include the study of history and development, public relations law, media relations, and public relations practice. The nature of communication, persuasion, and public opinion will be discussed. Prerequisite: MC 345.
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MC 335: Online Writing and Design
3.00 Credits
Grambling State University
Focuses on learning the steps to conceive, create, write and edit copy for the internet. The major emphasis will be on interactive thinking and application of relevant skills for effective online writing and design. Students will learn to plan, design and create a home page and a media site on the internet Prerequisite: MC 225.
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MC 336: Media Ethics & Responsibility
3.00 Credits
Grambling State University
This course takes a critical look at media-audience relationship with regard to ethical issues and social responsibility and the role meida in shaping public agenda. Social, economic, and political dimensions of mass media are examined. Students will study the media's role to inform, educate, and entertain.
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MC 339: Advertising Principles
3.00 Credits
Grambling State University
Examines the role of advertising in society. Advertising principles will include research, media and creative operations, basic concepts related to message creation, and agency-client relationships. Ethical responsibilities of advertisers will be studied. Prerequisite: MC 333.
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MC 340: Advanced Public Relations
3.00 Credits
Grambling State University
This course explores public relations practices in corporate settings including non-profit organizations and the role of the professionals. It also examines the contributions of public relations society.
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MC 350: Photojournalism
3.00 Credits
Grambling State University
Studies photographic journalism. Single picture concept, documentation, and layout will be explored. Campus and community media are used for practical work. Prerequisite: MC 250.
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MC 355: Feature Writing
3.00 Credits
Grambling State University
Studies techniques and style of writing for various types of features for newspapers and journals. Feature writing includes a critical study and analysis of published features, and writing exercises. Assignments from this course will be considered for publication in The Gramblinite. Prerequisite: MC 299.
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MC 360: Advertising Creative Strategy
3.00 Credits
Grambling State University
Studies planning, creating, and producing of advertising copy and layout for the print medium. Creative aspects of print and broadcast media are studied. Synthesis of copy, art and typography, and design or visual is emphasized. Prerequisite: MC 339.
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MC 365: Broadcast Programming
3.00 Credits
Grambling State University
Exposes students to the organizational set-up of a broadcast program department, the responsibilities and duties of the program director, other key programming personnel, and the relationships between the program department and other units of radio and television stations. Prerequisite: MC 330.
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MC 370: Broadcast News and Performance
3.00 Credits
Grambling State University
Assists students in developing a writing style appropriate for electronic media, mainly television and radio through exercises, lectures and lab work. Techniques of news gathering, writing, editing and delivery of news will be studied. The emphasis is on the practical work of gathering, preparing and delivering news. The Television Center and the KGRM-FM radio station will serve as laboratories. Prerequisite: MC 240.
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