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MKTG 543: Integrated Marketing Communications
3.00 Credits
Kansas State University
Focuses on the management of promotional programs which include elements of advertising, personal selling, sales promotion, and public relations. Includes a review of concepts from economics, behavioral sciences, and mathematics which play a role in creating, executing, and evaluating promotional programs.
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MKTG 544: International Marketing
3.00 Credits
Kansas State University
This course deals with the problems and perspectives of marketing across national boundaries. It also focuses on the tools and practices for structuring and controlling marketing programs related to overseas business. Emphasis is on the management of marketing functions in a global context. Topics include international trade organizations, international economic factors, foreign business customs, and the international marketing mix.
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MKTG 545: Marketing Channels
3.00 Credits
Kansas State University
Study of the quantitative and qualitative factors involved in selecting, developing, managing, and controlling marketing channels of distribution. Includes decision models from industrial marketers through purchasing units.
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MKTG 545 - Marketing Channels
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MKTG 546: Services Marketing
3.00 Credits
Kansas State University
An analysis of the unique marketing challenges faced by service organizations. Major topics include the unique characteristics of services, creating and positioning a service in the marketplace, distributing, promoting and pricing services. An evaluation of marketing strategies from the perspective of a service firm.
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MKTG 547: International Business
3.00 Credits
Kansas State University
This course provides students with an appreciation of the opportunities and unique challenges in international business, an understanding of the strategic and operational options available to an international firm, and managerial decision making abilities required to be successful abroad. The course examines strategic and operational issues involved in international business activity and how to best manage these issues.
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MKTG 550: Business Marketing
3.00 Credits
Kansas State University
A study of the nature of the industrial marketplace, concentrating on those aspects that differentiate it from the consumer markets. The major topics are analysis of market needs, market segments, organizational buying behavior, purchasing agent functions and activities, marketing strategy and mix for institutional customers, not-for-profit and services marketing, and buyer/seller relationships.
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MKTG 630: Sports Marketing
3.00 Credits
Kansas State University
This course provides students with the opportunity to study the nature and scope of marketing a sports franchise as well as marketing traditional products or services with the assistance of sports figures. Topics include sports franchise promotion, sports identification, consumer loyalty to a team and consumer loyalty to participation sports.
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MKTG 630 - Sports Marketing
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MKTG 635: Electronic Marketing
3.00 Credits
Kansas State University
This course is designed to provide students with the awareness and understanding of how Internet and Web-based technologies can be utilized to create effective marketing programs. Major topics will include new product development, brand building, promotion, pricing, and distribution in an electronic commerce context.
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MKTG 642: Marketing Research
3.00 Credits
Kansas State University
Designed to acquaint the students with the marketing research literature, concepts, methods, and techniques. The emphasis in this course is on how to actually conceptualize and conduct a marketing research project as well as use research as an aid for marketing management decisions. Topics include the marketing research industry, defining the marketing research problem, research design formulation, data collection, data preparation and analysis, communicating the research project, and international and ethical dimensions of marketing research.
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MKTG 690: Marketing Management
3.00 Credits
Kansas State University
Analysis of marketing situations which lead to appropriate management of the marketing program’s objectives. Capstone course integrates knowledge of marketing and other business management principles into marketing strategy, development, implementation, and control.
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