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MKT 607: Business-to-Business Marketing
3.00 Credits
Fort Hays State University
(3) The focus of the course is business-to-business marketing with emphasis on the exchange process between producers and organizational customers. The flow of goods and services that produce or become part of other goods and services or facilitate the operation of an enterprise will be examined. Requisites: MKT 301 and Junior standing or PERM.
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MKT 607 - Business-to-Business Marketing
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MKT 608: Database Marketing
3.00 Credits
Fort Hays State University
(3-6) This course examines the theory and practice of database marketing and how it contributes to building long-term realtionships with customers. The focus is on the strategy and analysis of the database for marketing purposes. Database marketing involves collecting data on individual-level purchase behavior, analyzing the data and then utilizing the results to maximize sales to current and prospective customers while minimizing costs. The course is an integration of the theoritical components with the practical, hands-on components. Students will explore the theories and then apply them using regression response models and analyzing relational databases. Requisites: MKT 301 and Junior standing or PERM.
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MKT 608 - Database Marketing
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MKT 609: Strategic Electronic Marketing
3.00 Credits
Fort Hays State University
(3) This course explores the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. This course prepares students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. Students will learn how to use Internet technologies necessary for executing marketing strategy. Requisites: MKT 301 and Junior standing or PERM.
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MKT 609 - Strategic Electronic Marketing
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MLNG 112: Great Works in Translation
3.00 Credits
Fort Hays State University
(3) This course is taught in English and all texts are in English translation. A study of major foreign language works that shape the ways people view the world and make their experience of life meaningful. In addition, this course invites students to develop multiple literacies by learning about prominent language groups and international cultures that lie outside of the American English-speaking world. MLNG 112 covers different works and different cultures in different semesters. This course can be taken more than once if studying a different language and its culture's written works, but it can be taken only once for general education credit.
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MLNG 112 - Great Works in Translation
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MLNG 200: Beginning French Language Laboratory Only +
3.00 Credits
Fort Hays State University
(1) Requisites: PR, MLNG 201 or concurrent enrollment.
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MLNG 200 - Beginning French Language Laboratory Only +
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MLNG 201: Beginning French I
3.00 Credits
Fort Hays State University
(5) An introductory course in French. Hearing and speaking are stressed initially, followed by reading and writing. This course is designed for students with no previous knowledge of the French language.
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MLNG 201 - Beginning French I
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MLNG 202: Beginning French II
3.00 Credits
Fort Hays State University
(5) A continuation of the introductory course in French. Hearing and speaking are stressed initially, followed by reading and writing. This course is designed for students with the equivalent of one semester of college French. Requisites: PR, MLNG 201 or equivalent.
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MLNG 202 - Beginning French II
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MLNG 203: Beginning French III
3.00 Credits
Fort Hays State University
(3) Continuation of MLNG 202. Requisites: PR, MLNG 202 or equivalent.
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MLNG 203 - Beginning French III
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MLNG 207: Beginning German Language Laboratory Only +
3.00 Credits
Fort Hays State University
(1) Requisites: PR, MLNG 208 or concurrent enrollment.
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MLNG 207 - Beginning German Language Laboratory Only +
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MLNG 208: Beginning German I
3.00 Credits
Fort Hays State University
(5) An introductory course in German. Hearing and speaking are stressed initially, followed by reading and writing. This course is designed for students with no previous knowledge of the German language.
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MLNG 208 - Beginning German I
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