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MKT 302: Strategic Selling
3.00 Credits
Fort Hays State University
(3) Principles and practices of selling, sales communications, strategic planning, implementing, and controlling for successful selling. Requisites: MKT 301 and Junior standing or PERM.
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MKT 302 - Strategic Selling
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MKT 401: Marketing Channels
3.00 Credits
Fort Hays State University
(3) A study of the various channels of product distribution, direct-to-consumer use, the wholesaler, warehousing, and company-owned distribution facilities will be covered in detail. Distribution cost studies and market characteristics are analyzed. Requisites: MKT 301 and Junior standing or PERM.
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MKT 401 - Marketing Channels
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MKT 402: Sales Management
3.00 Credits
Fort Hays State University
(3) The responsibilities and relationships of sales management with respect to company operations and the sales force. The establishment of sales quotas and budgets; salesman's compensation and motivation. Requisites: MKT 301 and Junior standing or PERM.
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MKT 402 - Sales Management
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MKT 403: Retail Management
3.00 Credits
Fort Hays State University
(3) A basic survey of retailing principles and practices; covers both small store and large business retail operations. Requisites: MKT 301 and Junior standing or PERM.
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MKT 403 - Retail Management
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MKT 405: Marketing Strategy
3.00 Credits
Fort Hays State University
(3) Capstone course designed to develop advanced understanding and application of executive marketing decisions involving capital and expense budgets, personnel problems, corporate policies, and pricing policies. Requisites: MKT 301 and Junior standing or PERM.
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MKT 405 - Marketing Strategy
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MKT 601: Consumer Behavior
3.00 Credits
Fort Hays State University
(3) Application to the marketing process of the fundamental processes of motivation, perception, learning, individual predispositions, group influences, consumer decision processes, and aggregate consumer behavior. Requisites: MKT 301 and Junior standing or PERM.
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MKT 601 - Consumer Behavior
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MKT 602: Promotion Strategy
3.00 Credits
Fort Hays State University
(3) The theory of mass selling (advertising and publicity), sales promotion, and personal selling. Analyzing the market to determine the most effective promotion mix. Requisites: MKT 301 and Junior standing or PERM.
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MKT 602 - Promotion Strategy
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MKT 603: Customer Service and Relationship Management
3.00 Credits
Fort Hays State University
(3) Principles and practices of service marketing. Includes planning and strategy, media approaches, costs/profits, distribution, market segmentation, service quality, and customer satisfaction. Requisites: MKT 301 and Junior standing or PERM.
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MKT 603 - Customer Service and Relationship Management
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MKT 604: Marketing Research
3.00 Credits
Fort Hays State University
(3) Designed to acquaint the student with typical marketing problems and the methods of solving them; data sources and collection are featured along with market analysis and determination. Requisites: MKT 301 and Junior standing or PERM.
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MKT 604 - Marketing Research
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MKT 606: International Marketing
3.00 Credits
Fort Hays State University
(3) A managerial approach to international marketing with emphasis on comparative systems and the key variables controllable by the international marketing executive. Underlying factors of international market environments; the forces which cause people to accept or reject new products. Attention is given to demand, product, policies, market channels, pricing, and the development and control of marketing programs. International marketing from the perspective of the headquarters and the field executive with special emphasis on multinational marketing programs. Requisites: MKT 301 and Junior standing or PERM.
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MKT 606 - International Marketing
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