|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
3 credits Offered Upon Demand This is an introductory course that provides an opportunity to explore the strategies and practices within retail and service industries. Students begin to develop the skills necessary to make efficient and productive decisions. Topics include retail marketing analysis and segmentation, buying and selling, inventory planning and control, and price setting and adjustment. The focus is on the evaluation of the role of a retail and service enterprise within a given economy through self-directed/ team building activities. The course creates an awareness of the operational and administrative activities of a marketing manager and helps to upgrade marketing skills. Lecture: 3 hours per week
-
3.00 Credits
3 credits Offered Upon Demand This introductory course presents an overview of the basic principles and procedures in promoting a product, service or idea. Principles covered include target marketing positioning, buyer behavior, creative development (copy writing, art direction, and production), media planning and selection, and measurement of promotional effectiveness and related cost. Emphasis is placed on small business budgets. Prior completion of other courses is not required. Lecture: 3 hours per week
-
3.00 Credits
3 credits Offered Upon Demand This is an introductory course in the fundamentals of selling and sales management. The course explores the evolution of selling techniques, learning selling skills, communicating messages, and the buying decision process. Students will learn how to apply a wide range of selling skills and how to prepare a sales demonstration. There will also be some discussion on managing a sales force. Prior completion of other courses is not required. Lecture: 3 hours per week
-
3.00 Credits
3 Credits Offered Each Semester BUSA 100 is the study of computer systems and applications. This course includes computer terminology, an introduction to computer hardware, application and system software, and Internet concepts. It also includes societal issues and concerns of security, privacy, computer crime, and viruses. This course is required for the Business Administration, Business Education, and Accounting Assistant programs. It meets the computer science requirement for the A.A. degree. Lecture: 3 hours per week
-
3.00 Credits
3 Credits Offered Each Semester BUSA 101 is an introductory overview of the organization, functions, and activities of business in contemporary society. Emphasis is placed on the terminology necessary to understanding business principles and practices. The course also includes an exploration of business environments, human resources, management, marketing management, finance, management information tools, and international marketing. Focus is on critical factors essential to understanding the interdependence between different facets of business operations. This course is useful for those who are considering a career in business or who want an overview of what the study of business encompasses. This is a required course in the Administrative Assistant, Business Education, Office Information Specialist, and Accounting Assistant programs. Lecture: 3 hours per week Recommended: MATH 025
-
1.00 Credits
1 credit Offered Upon Demand Personal Finance is designed to empower students to analyze and develop their own personal financial plan. Students will be challenged to develop solid financial management skills through effective tax and savings strategies. Various financing options for large purchases such as automobiles and housing will also be discussed, along with developing techniques for controlling consumer credit. Students will learn how to evaluate different insurance options including life, health, and disability insurance. This course will also include some basic stock market strategies, including the choice to invest in stocks, mutual funds, or bonds. Lecture: 15 hours
-
3.00 Credits
3 credits Offered Upon Demand BUSA 211 provides an overview of theories and practices of management. Topic areas include the evolution and scope of management and the universal functions of management including planning, organizing, directing, staffing, controlling, coordinating, and delegating. Emphasis is also placed on the art of negotiating, leadership skills, team performance and productivity, and creative problem solving. This course fosters an awareness of the operational skills and administrative activities of managers, and it also helps in upgrading management skills. Prior completion of other courses is not required. Lecture: 3 hours per week
-
3.00 Credits
3 credits Offered Upon Demand This is an introductory course designed to provide an overview of marketing segments and environments, and marketing mixes. Issues relating to product, promotion, pricing, and distribution are discussed. This course promotes an awareness of the operational and administrative activities of marketing managers; it also helps in upgrading marketing skills. This is a required course in the Resort/Recreation Management program. Prior completion of other courses is not required. Lecture: 3 hours per week
-
3.00 Credits
3 credits Offered Spring Semester BUSA 234 introduces basic business ethical concepts, principles, and examples. Topics focus on solving moral dilemmas and introduce the stakeholder and issues management methods as a strategic and practical way for applying ethical reasoning in the workplace. Emphasis is placed on establishing solid decision criteria, moral creativity, and responsibility in ethical reasoning. This course also fosters an awareness of corporate responsibility in advertising, product safety and liability, and the environment. Timely ethical issues such as globalization, discrimination, sexual harassment, and whistle-blowing will be discussed as they relate to the workplace. Lecture: 3 hours per week
-
3.00 Credits
3 credits Offered Spring Semester This course provides students with general concepts, processes, and tools necessary for the financial management of a business enterprise. The course also discusses the financial/business environment in which an enterprise operates. The course is designed to give students with a wide variety of backgrounds and interests a foundational knowledge about the world of finance. Topics covered include time value of money, risk and return, capital asset pricing model (CAPM), cost of capital, and other topics. Lecture: 3 hours per week Prerequisite: Complete MATH-108 or higher with a minimum grade of C-.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|