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Course Criteria
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3.00 Credits
Prerequisite: COMM 3313 Analysis of public relations cases and situations. Includes application of principles, processes, and theories of public relations to case management.
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3.00 Credits
Prerequisite: COMM major, permission of instructor, junior or senior standing Practical experience with university newspaper, radio, and television. Repeatable to a maximum of 3 credit hours.
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3.00 Credits
Prerequisite: COMM 3352, 3353 Instruction and practice in gathering, writing, and reporting television and radio news on deadline. Attention given to news style and judgment as well as aesthetic, ethical, and legal issues. Video editing competency required.
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3.00 Credits
Prerequisite: COMM 1154 A study and application of principles and techniques for writing commercial copy for telecommunication and electronic media.
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3.00 Credits
Prerequisite: COMM 3352, 3353 Direct involvement with the planning, producing, directing, and post-production of television programs under the supervision of the instructor. Emphasis on the advanced creative, organizational, and managerial aspects of television production.
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3.00 Credits
Prerequisite: COMM 1110 Study of voice, diction, and microphone techniques for radio and television performance.
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3.00 Credits
Prerequisite: COMM 1154, 2254, one course in Media Literacy Competency Area, and one course in Writing Competency Area (see page 271) Examination of the legal context regulating print, telecommunication, and electronic media as well as advertising and public relations industries. Emphasis on libel, slander, privacy, copyright, free press, fair trial, and obscenity law.
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3.00 Credits
Prerequisite: Permission of instructor, minimum 3.0 GPA, and junior or senior standing Repeatable to a maximum of 3 credit hours. In-depth, individual study of media-related issues not covered in the curriculum.
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3.00 Credits
Prerequisite: COMM 1154, 3350 A survey of qualitative and quantitative research methods, data analysis and reporting procedures, and a critical analysis of research applications, including print, telecommunication and electronic media, advertising, and public relations research.
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3.00 Credits
Course(s) offered on a one-time or experimental basis to examine selected, contemporary mass media issues.
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