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Course Criteria
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3.00 Credits
Theory and practice of writing proposals for business, industry, and non-profit organizations, with emphasis on in-house planning and external grant-seeking proposals. Course covers persuasion theory and strategies while leading students step-by-step through the proposal development process. Students develop skills in gathering and evaluating information, analyzing audiences, collaborating with peers and clients, building persuasive arguments, writing clearly and cogently, and designing visually effective documents. Cross-listed as ENGL 3020.
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3.00 Credits
Introduction to systematic instructional design and instructor-led training. Students will study a major model of instructional design and apply it to develop and refine a unit of instruction. Students will prepare and deliver a training lesson, participate in team instructional design activities, and evaluate the training developed and presented by other students.
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3.00 Credits
Introduces students to the principles and best practices of effective information design for both print and electronic media. Includes such topics as information types, information categorization and hierarchies, types of organizational patterns, message and document genres, structural markup languages, structured information design and technologies, content management, and single sourcing.
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1.00 - 3.00 Credits
Special topics in communications. Offered by the program at its discretion.
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3.00 Credits
Development of skills in proofreading, copyediting, and comprehensive editing. This course addresses issues of style, content, organization, and visual design.
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3.00 Credits
An introduction to the fundamental elements and principles of graphic design and application of these concepts to page design and layout. Study of elementary color theory. Introduction to production techniques and current software applications.
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3.00 Credits
Study of effective information design and delivery for websites. Covers principles and best practices for creating usable websites and teaches students fundamentals of HTML, use of HTML authoring tools, web page writing and editing, web graphics and multimedia elements, and website architectures and content management. Students work individually and in teams to design and develop websites. Some classroom instruction is provided in basic HTML and XHTML coding, the composition of cascading style sheets, and the use of Dream Weaver and FrontPage.
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3.00 Credits
This course examines the role of graphics in technical and professional communication. Students develop competency in desktop publishing, digital image editing, and vector-based graphics applications. Students complete practical projects that use typography, photographs, illustrations, engineering drawings, and data graphics. Projects focus on the role of graphics as both an independent communication and as support for text-based media used in business, industry, education, and training.
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3.00 Credits
A study of the foundations of multimedia including theory, planning, scripting, storyboarding, and production. Students will submit research work on the theory of multimedia.
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3.00 Credits
Introduction to the process and principles of writing manuals, with emphasis on user manuals. Students write and produce all or part of a manual. Course includes study of structured writing. Course also includes discussion of (1) production issues and (2) theory relevant to designing usable, readable manuals.
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