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Course Criteria
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3.00 Credits
Focus is on developing and maintaining customer relationships, professional selling, understanding organizational buying behavior, customer opportunity analysis, problem identification, needs assessment, value analysis, and value-based selling. Both analytical and sales/selling skills are developed. Offered as an elective.
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3.00 Credits
In recent years, the role of marketing within corporate business has become more widespread and defined. With global markets has come increased competition that requires attunement to customer needs and demands in order to survive. This course focuses on the expanded contemporary marketing strategies that are essential for today's business graduate, who intends to serve the needs of organizations rather than households. Emphasis will be placed on case studies, group presentations, and class interactions.
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3.00 Credits
The value and methods of marketing research in the context of business decision making are explored. The course stresses the scientific process and its relation to the marketing process of defining the problem, collecting, tabulating, analyzing data for the purpose of reducing the risks associated with decision making. Students readings, cases, and assignments are used. Offered as an elective.
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3.00 Credits
Focuses on fundamental concepts for database management and components of information systems within the functional areas of business. Covers analysis, design, implementation, maintenance, and administration of databases. Focuses on the application of database software to manage resources and support managerial and operational decision making.
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1.00 - 5.00 Credits
Special topics offered by the department on a demand basis.
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3.00 Credits
This course emphasizes on essential management skills in the health care industry such as planning, organizing, directing, and controlling. This course addresses the supply chain of health care services involving physicians and health care organizations. Topics include health care finance, accounting, billing, budgeting, and theories of human resources management.
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3.00 Credits
Provides practice in structured analysis and design of business processes, with emphasis on the development of information systems for a variety of business environments. Topics include maintenance of information systems, systems development life cycles, systems success factor, and systems investigation, analysis, design, development, and implementation.
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3.00 Credits
The course introduces the technical and legal aspects of human resource management. Topics include: human resources planning, recruitment, selection, training and development, performance appraisal, compensation, labor relations, occupational health and safety , and the evaluation of human resources management programs.
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3.00 Credits
This course examines developing technologies and the impact on society and business. The stakeholders, policy shapers, and decisions makers of the future need to address the social implications of technology, guild society to the appropriate uses of technology, alert society to technology failures, and provide a vision to society in helping to solve societal problems in a wise and humane manner.
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3.00 Credits
This course will provide a comprehensive, balanced view, one which emphasizes both the behavioral and quantitative sides of project management. A study of the systems philosophy, systems development process, human organizations and behavior, methods and procedures, and managing systems will provide the background necessary for managers to "do" project management.
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