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Course Criteria
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3.00 Credits
A course that examines advertising as a business and as a multidisciplinary subject that draws from both the arts and sciences. The first half of the course takes an analytical perspective, focusing on the history of advertising, as well as the social, legal, ethical, and economic issues. The second half of the course assumes a managerial perspective as students learn about the advertising process and create an advertising campaign. Prerequisite: MKTG 3175
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3.00 Credits
An elective for marketing majors. The course contains a variety of topics that are offered annually on a rotating basis. These topics may include, but are not limited to, buyer behavior, database marketing, channels of distribution, transportation and logistics, or case studies in marketing. Prerequisite: MKTG 3175
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3.00 Credits
A course that focuses on the marketing mix issues that are faced by large and small multinational organizations. Marketing decisions related to product line, branding, communications, distribution, and pricing are addressed. Prerequisites: MGNT 3165 and MKTG 3175
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3.00 Credits
An in-dept study of advanced selling and sales management issues including negotiation strategies, international sales strategies, national account management, and sales force ethics. Communications skills are refined through experiential exercises and videotaped role-playing. Analytical skills are developed through the research, design, and production of a case study and selling scenario. Networking with local sales professionals will be a required component of the course. Prerequisite: MKTG 3176
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3.00 Credits
This course addresses the unique aspects of business-to-business selling as well as sales management issues and responsibilities. Topics include organizing, staffing, and training a sales force, directing sales force operations, sales forecasting, and evaluating and compensating salespeople. Prerequisite: MKTG 3176
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3.00 Credits
This course is designed as the capstone course in the marketing curriculum. Students will integrate materials learned in previous marketing course and apply marketing principles to solve actual business problems. The emphasis will be on planning, operation, and control of marketing activities. Case studies and stimulation games where students market one or more products are used to present "real life" situations. The emphasis will be on theanalysis of marketing information and on the skills involved when making marketing decisions. Students will be required to prepare a marketing plan for a local business or nonprofit organization. Prerequisites: MKTG 3175 and nine (9) hours of additional marketing courses
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4.00 Credits
Survey of basic concepts and interrelationships of physical, geological, chemical, and biological oceanographic and inshore ecosystems. Introduction to function and application of oceanographic equipment. ( 3-2-4) Prerequisites: BIOL 1108K; CHEM 1212
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4.00 Credits
Introduction to the physiology, morphology, taxonomy, and ecology of marine organisms and their role in oceanographic processes. ( 3-2-4) Prerequisites: BIOL 1108K; CHEM 1212
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4.00 Credits
Chemical composition and processes of seawater and coastal waters; methods and techniques employed in analyzing environmental parameters; carbonate buffering system of seawater, biogeochemical cycles. ( 3-2-4) Prerequisites: CHEM 1212; MSCI 3101
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4.00 Credits
Survey of the major invertebrate taxa emphasizing function and special adaptations to coastal and marine environments. Practical emphasis on collection, preserving, sorting, and classifying, especially local species. ( 3-2-4) Prerequisite: BIOL 1108K
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