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Course Criteria
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3.00 Credits
Instruction on the principles of leadership and the leader's role in directing small units in a variety of tactical scenarios. Emphasis is placed on developing and executing orders, troop leading procedures, and squad tactical reaction procedures. Land navigation and communication subjects are also included in the course. ( 3-2-3) Prerequisite: Completion of or placement credit for the Basic Course
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3.00 Credits
Continued instruction on the principles of leadership and the leader's role in direction of small units in a tactical environment. Emphasis is placed on offensive and defensive tactics, patrolling techniques, and conducting after-action reviews. Instruction in management and leadership techniques emphasizes Green Tab Leadership and leadership assessment. ( 3-2-3) Prerequisite: MILS 3301
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5.00 Credits
The study and practical application of military skills and leadership ability during a sixweek encampment experience. Encampment and training are conducted at Ft. Bragg, N.C. Instruction and evaluations are done by U.S. Army ROTC Cadet Command. ( V-V-5) Prerequisites: MILS 3301 and MILS 3302
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3.00 Credits
Instruction covers U.S. Army Command and Staff functions. Military and professional knowledge topics include writing in the Army style, oral communications, conducting briefings, preparing to conduct training, and evaluating training. ( V-1-5) Prerequisites: MILS 3301, MILS 3302, and MILS 3350
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3.00 Credits
Instruction prepares MS IV cadets in their transition from cadet/student to commissioned officer. The course also covers military law, the law of land warfare, and additional basic knowledge and individual needs to become a professional officer. ( V-1-3) Prerequisite: MILS 4401
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3.00 Credits
A comprehensive overview of the marketing process for goods, services and ideas. The course is taught from a marketing management and decision-making perspective. Topics such as the organization's environment, marketing research, and buyer behavior are discussed as the context in which marketing plans and strategy are formulated. In addition, the marketing decision elements, product, distribution, promotion, and price are examined. Finally, topics such as international marketing, service marketing, and nonprofit marketing are explored. Prerequisite: ECON 2106
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3.00 Credits
Course designed to introduce the basic principles and techniques of professional selling. Students build strategies for effective selling and practice approaches to presenting products, handling objections, and closing sales. The economic and psychological motives of the buyer are examined in both industrial and consumer goods and services markets. Some special topics such as telemarketing and sales technologies are also introduced. Prerequisite: MKTG 3175
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3.00 Credits
A course that deals with broad aspects of contemporary retailing. It covers the principles of retail store management, including strategic planning, location decisions, merchandise planning, budgeting decisions, inventory, pricing, advertising, and selling strategies. Legal and ethical constraints are also examined. Prerequisites: ACCT 2102 and MKTG 3175
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3.00 Credits
An examination of the basic concepts and research results from marketing and the social sciences with the goal of enabling marketers to better understand customers and meet their needs. The decision process of buyers, factors affecting purchasing decisions, and customer satisfaction are major conceptual areas of the course. Implications for marketing strategies (e.g., market segmentation and product design and promotion) are discussed. Prerequisite: MKTG 3175
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3.00 Credits
This course focuses on the role of marketing in electronic commerce. The technologies of electronic commerce, web-based marketing strategies, and the use of the Internet to improve management and marketing operations are discussed. Students will learn about the exciting possibilities that the Internet provides to sales and marketing managers as they strive to achieve promotion, service, and distribution efficiencies. Students will be asked to design a web site for a business or nonprofit organization. A team approach is used. Computer competence is a prerequisite. Prerequisites: MKTG 3175 and CISM 2130
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