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Course Criteria
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3.00 Credits
Analysis of major media sales practices, including organization and preparation of radio, newspaper, television, or magazine presentations for advertising clients. Introduction to common media sales terminologies, data collection, and calculations and tools, including ratings and rate cards.
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3.00 Credits
Class sessions are informal. The instruction process is lecture by the instructor, guest lecturers, out of class procedural demonstrations, examination and viewing of various film genres, and exercises by the class in various production situations. Student and group projects will be conducted in and outside of the regular class period.
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3.00 Credits
Special Topics course will allow for different courses to be offered based on various topics chosen by faculty members or resulting from students requests. This will allow for current issues to be addressed, as well as courses by visiting and adjunct faculty. The course will be taught as a regular course with several students attending the same classes and laboratories (if offered). If a given special topic is offered more than once per two-year period, it will be submitted for formal approval through regular university procedures. A course outline and syllabus will be submitted to and approved by the department chair prior to scheduling a course.
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3.00 Credits
Principles and practices of planning, preparing, and writing effective advertising messages for newspapers, magazines, industrial publications, the trade press, radio, television, mail order, and billboards. Analysis and critique of current advertisements. Copy and product tests in relation to markets.
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3.00 Credits
Conceptualizing, researching, and writing effective editorials for the mass media. Prerequisite: COMM 3105
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3.00 Credits
Intensive field and laboratory practice on video, audio, or print projects under faculty supervision. Prerequisite: Permission of instructor and COMM 4107 or COMM 4170 or COMM 3401
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3.00 Credits
Advanced instruction and practice in television production, including directing, programming, and equipment. Prerequisite: COMM 3301
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3.00 Credits
This course is designed to provide students with a working knowledge off the disciplines and techniques involved in the directing process for film and television, and will give students a basic operating knowledge of the terminology used in directing film and television production. Prerequisite: COMM 3305 or COMM 3301
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3.00 Credits
This course will provide students with experience in how radio stations operate and the various programming functions involved in the radio and music industries.
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3.00 Credits
Advanced instruction and practice in radio production, including directing, programming, and equipment. Prerequisite: COMM 3301
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