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  • MKT 110: Entrepreneurship

    8.00 Credits
    Savannah Technical College

    CREDITS: 8.00 Provides an overview of the activities that are involved in planning, establishing, and managing of a small business enterprise. Topics include: planning; location analysis; financing; and development of business plan.
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  • MKT 116: Marketing Communications

    5.00 Credits
    Savannah Technical College

    CREDITS: 5.00 Develops written, oral and nonverbal communication skills, attitudes, and knowledge necessary for success in marketing careers. Emphasis will be placed on job search skills and personal marketing techniques, prepared speaking, business etiquette, writing, reasoning and organizing thoughts, group dynamics and listening.
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  • MKT 117: Media Productions

    3.00 Credits
    Savannah Technical College

    CREDITS: 3.00 This course teaches students how to develop promotional aids for public speaking, advertising, and publicity campaigns. Students learn to operate audiovisual equipment commonly used in marketing occupations. Topics include: desktop publishing techniques, operating projectors and video equipment, selecting appropriate media delivery systems, and developing public speaking and sales aids.
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  • MKT 120: Advanced Marketing

    3.00 Credits
    Savannah Technical College

    CREDITS: 3.00 The student analyzes the market for potential users of goods and services, finds suitable locations for various marketing establishments, develops distribution strategies, and conducts a marketing research project.
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  • MKT 122: Buying & Merch.Management

    5.00 Credits
    Savannah Technical College

    CREDITS: 5.00 Introduces the fundamental principles of buying, merchandising, and accounting for products and services. Topics include: assortment planning, locating resoucres, ordering merchandise, just-in-time or quick response inventory control, pricing for profit and financial statements, ratio, and accounting vocabulary, principles of merchadising, traffic patterns, basic stock and inventory, inventory control, mark-ups and mark-downs, and types of discounts.
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  • MKT 125: Retail Operations Management

    5.00 Credits
    Savannah Technical College

    CREDITS: 5.00 Emphasizes planning, organizing, and managing of retail firms. Topics include: organizational development, strategic and short-term planning and organization, human resource management, inventory controls, analysis of profit and loss statements and balance sheets, and entrepreneurship.
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  • MKT 130: Occupation Based Instruction I

    3.00 Credits
    Savannah Technical College

    CREDITS: 3.00 Introduces to the application and reinforcement of marketing administration and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and are provided with insights into marketing administration applications on the job. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing techniques, and professional development. The occupation based interpersonal skills, application of use of written individualized training plan, written performance evaluation, required seminars, and required practicum or on-the-job training
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  • MKT 131: Occupation Based InstructionII

    3.00 Credits
    Savannah Technical College

    CREDITS: 3.00 Focuses on the application and reinforcement of marketing administration and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and are provided with insights into marketing administration applications on the job. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing techniques, and professional development. The occupation based instruction is implemented through the use of written individualized training plan, written performance evaluation, required seminars, and required practicum or on-the-job training.
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  • MKT 136: Retail Mgmt.Occ.Based Instr

    3.00 Credits
    Savannah Technical College

    CREDITS: 3.00 Introduces students to the application and reinforcement of retail management and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and are provided with insights into retail management applications on the job. Topics include, but are not limited to: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of retail managemnent techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, required seminars, and required practicum or on-the-job training.
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  • MKT 137: Retail Mgmt.Occ.Based Inst.II

    3.00 Credits
    Savannah Technical College

    CREDITS: 3.00 Introduces students to the application and reinforcement of retail management and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and are provided with insights into retail management applications on the job. Topics include, but are not limited to: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of retail management techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, required seminars, and required practicum or on-the-job training.
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