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Course Criteria
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2.00 Credits
2 hours Prerequisite: Permission of PMS/DOI. A supervised research project under the supervision of the MS IV Instructor. Study project may be selected by the student with approval of the instructor or may be directed. Subject areas will require independent research and analysis concerning military problems or historical examples of significance. May be taken in lieu of, or in addition to, other military science courses with permission of PMS.
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3.00 Credits
3 hours A functional study of market organization designed to introduce the student to the major institutions and basic theories in the field of marketing. Levels of marketing, organizations' operations at each level and their functions, price policy, marketing cost, and relative efficiency of various marketing methods are principal topics. This course should be taken late in the sophomore year or early in the junior year.
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3.00 Credits
3 hours Prerequisite MKTG 3700. A study designed to examine theory and application of advertising in the context of integrated brand promotion along with the economic, regulatory and social effects of promotional activities.
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3.00 Credits
3 hours Prerequisite: MKTG 3700. A course that emphasizes the role of personal selling within organizations and its relationship to the marketing communications mix. Topics covered include prospecting, pre-approach planning, building the sales presentation, making the presentation and handling objections, and follow-up after the sale. Of particular focus will be the functions performed by salespersons and the use of various types of sales presentations. Managerial aspects of building and evaluating sales force performance are also included. Students will prepare and deliver a sales presentation.
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3.00 Credits
3 hours Prerequisite or corequisite: MKTG 3700 . A study of social, cultural, and economic processes involved in individual and household purchases and their relationship to aspects of target marketing.
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3.00 Credits
3 hours An introductory course on the retailing industry with a managerial approach. The general topics include types of retail institutions, merchandising (retail mix and format), the price/service trade-offs, and consumer analysis. The course will cover strategy decisions involving location analysis, space planning and store configuration, and E-commerce/E-Tailing/Internet Marketing topics. The course will utilize a topical discussion format with case studies.
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6.00 Credits
1-6 hours An in-depth examination of a marketing topic. The course may be an independent study under the supervision of a member of the marketing faculty or may be a formal class. The content and requirements of this course will vary depending on the instructor and the subject of the course. The course is repeatable for up to 6 hours credit.
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3.00 Credits
3 hours Prerequisites: MATH 2400, MKTG 3700 & 3730. A study of the principles and methods of marketing research. Topics include information sources, applied project design and administration, data processing and analysis, and research report writing.
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3.00 Credits
3 hours Prerequisite: MKTG 4730. A study of various policies and problems requiring strategic decisions by marketing management in the areas of product policy, distribution policies and physical distribution, pricing, advertising, sales promotion, and management of personal selling.
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3.00 Credits
3 hours Prerequisite: ENGL 1101 and 1102. An introduction to linguistics and related subfields, emphasizing the structure, history, and dialects of English, in preparation for advanced study in foreign languages, literature, education, psychology, computer science, and other disciplines.
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