Course Criteria

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  • 3.00 Credits

    On demand A study of the application of the science of management to the development and management of the small business enterprise. Opportunities, characteristics, and problems with the small business will be evaluated. Students will be required to develop a business plan for a small business and when possible students will be given an opportunity to work on special projects with small businesses in the community. The class requires active participation by students in and out of the classroom. Prerequisites: ACCT or FNCE 3354, MGMT 3370, MRKT 3380
  • 3.00 Credits

    Spring A look at managerial problem solving from a modeling perspective. Problems are represented both visually and mathematically so that appropriate analysis can be performed. Analytical tools including management science methods, optimization, and simulation will be covered. Interpretation of analyses in the form of business communication will be emphasized. Prerequisite: MGMT 3372
  • 3.00 Credits

    Fall This course is designed for future managers who need to understand how organizational data can be converted to actionable information through the use of data warehouse, data mining, and data visualization technologies. The design of information system and database structures required to implement business intelligence systems will be covered. Prerequisite: MGMT 4410
  • 3.00 Credits

    Spring A comprehensive look at the application of various business analysis techniques in all functional areas of a business. A simulated environment will provide students an opportunity to create various decision support and forecasting systems and use the resulting output to manage a large enterprise. Risk-benefit and stakeholder analysis will be used to analyze policy implications of proposed decisions. Prerequisite: MGMT 4420
  • 3.00 Credits

    On demand This is the capstone course for majors in business. It incorporates the use of a computer-based simulation in an effort to integrate all of the functional areas of business into one comprehensive course. Students are required to work in groups as managers of a simulated company and make the necessary marketing, finance, economic, accounting, and management decisions to run their company effectively. The student's grades are a function of individual and group performance. Prerequisites: Senior standing, completion of all course requirements in major, or consent of instructor
  • 1.00 - 3.00 Credits

    On demand This course represents a unique opportunity for a qualified student to expand his/her understanding of the practical applications of enterprise operations by entering into a specific "help rendered learning accomplishment" contract with a cooperating area enterprise. The contract will specifically identify the student's obligations and duties, the nature and extent of the host enterprise's commitment to assist the student in further extending his/her knowledge of enterprise operations, and the basis on which the student's learning accomplishments will be measured. No more than 6 credit hours may be applied toward the student's graduation requirements. Prerequisites: Business major with demonstrated superior capabilities and prior approval of the internship contract by department faculty.
  • 3.00 Credits

    On demand A series of special topic courses providing students with exposure to issues and concepts not covered in their regular course work. Prerequisites: Senior standing and consent of instructor
  • 3.00 Credits

    Fall and Spring This course is an introduction to the principles of marketing management and the role of marketing in a contemporary society, in business enterprises, and in a non-profit organization. Considers the planning, operation and evaluation of marketing and promotional efforts necessary to the effective marketing of consumer and industrial offerings. During the course the students will be tasked with the assignment of developing and presenting a marketing plan for a local business. Prerequisites: MGMT 2200, ECON 2200, ACCT 2211
  • 3.00 Credits

    On demand Provides training in marketing decision making. Uses case studies simulating actual business settings to help students develop analytical abilities and sharpen their communication skills. Covers topics that range from techniques used to analyze a market to the development of a total marketing strategy. Prerequisite: MRKT 3380
  • 3.00 Credits

    On demand A series of special topic courses providing students with exposure to issues and concepts not covered in their regular course work. Prerequisites: Senior standing, MRKT 3380, and consent of instructor Chemistry is a laboratory science and the department views the laboratory experience as an essential component of those courses with an associated laboratory. Consequently, students must achieve a passing grade in both the lecture and laboratory portions of the course to obtain a passing grade in the course.
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