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MKTG 4830S: Special Problems in Marketing
3.00 Credits
Georgia Southern University
No course description available.
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MKTG 4830S - Special Problems in Marketing
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MKTG 4890: Directed Study in Marketing
3.00 Credits
Georgia Southern University
Independent study and research in selected areas of Market- ing under supervision of a member of the Marketing faculty.
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MKTG 4890 - Directed Study in Marketing
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MKTG 5830: Marketing Independent Study
3.00 Credits
Georgia Southern University
REVISIED 3/13/98
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MKTG 5830 - Marketing Independent Study
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MKTG 5830G: Marketing Independent Study
3.00 Credits
Georgia Southern University
No course description available.
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MKTG 5830G - Marketing Independent Study
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MKTG 7431: Strategic Marketing Mgt.
3.00 Credits
Georgia Southern University
A strategy planning approach to marketing management from conception and application perspectives. Focus is on the strategic decision-making process supported by self-analysis and external analysis. Legal, ethical, and international as- pects are also considered.
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MKTG 7431 - Strategic Marketing Mgt.
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MKTG 7435: Global Marketing
3.00 Credits
Georgia Southern University
Provides the student with a thorough examination of the mechanics of international marketing with particular focus on the influence of culture on the development of marketing strategy. Coverage of marketing topics is comprehensive with a particular focus on current events and their rela- tionship to trade. Discussion of ethics and global respon- sibility are infused throughout the course.
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MKTG 7435 - Global Marketing
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MKTG 7435S: Global Marketing
3.00 Credits
Georgia Southern University
Provides the student with a thorough examination of the mechanics of international marketing with particular focus on the influence of culture on the development of marketing strategy. Coverage of marketing topics is comprehensive with a particular focus on current events and their relationship to trade. Discussion of ethics and global responsibility are infused throughout the course.
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MKTG 7435S - Global Marketing
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MKTG 7830: Special Topics in Marketing
3.00 Credits
Georgia Southern University
A standard course developed for a special or newly emerging topic in Marketing. Lectures, group work, readings, research, and writing are required as in any other advanced elective course.
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MKTG 7830 - Special Topics in Marketing
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MKTG 9631: Seminar in Marketing Theory
3.00 Credits
Georgia Southern University
This course provides a comprehensive overview of the history, nature, scope, and evolution of marketing thought. Students taking this course will examine how the philosophy of science relates to the development of marketing theory, explore the history of marketing and the impact of paradigm shifts on the definition and role of marketing over time, learn how to critically assess research and theory within the discipline of marketing, and begin to define the role and responsibility of the marketing scholar.
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MKTG 9631 - Seminar in Marketing Theory
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MKTG 9671: Promotion Seminar
3.00 Credits
Georgia Southern University
An examination of current issues and trends in the field of promotions. Particular emphasis will be placed on Integrated Marketing Communications and the role of marketing communications in establishing and building brand equity.
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MKTG 9671 - Promotion Seminar
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