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MKTG 3131S: Principles of Marketing
3.00 Credits
Georgia Southern University
A basic survey of the field of marketing with emphasis upon the problems of policy determination and marketing manage- ment. Consideration is given to the international and ethical aspects of marketing decisions.
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MKTG 3132: Principles of Advertising
3.00 Credits
Georgia Southern University
Stimulation of market demand through advertising media, including budgeting, research, developing the advertising appeal, selecting the media, placing copy and measuring results, as well as legal, ethical, economic, social, and global aspects of advertising.
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MKTG 3133: Professional Selling
3.00 Credits
Georgia Southern University
A study of methods of selling. Topics covered include analysis of prospects, knowledge of merchandise and its uses, preparation of sales presentations, methods of handling objections and closing sales, with emphasis on relationship selling. Videotaped role playing required.
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MKTG 3134: Business Marketing
3.00 Credits
Georgia Southern University
A study of business to business marketing as a subset of the overall discipline of marketing.
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MKTG 3135: Principles of Retailing
3.00 Credits
Georgia Southern University
Examines all aspects of retail store operations including store development, merchandising, human resources, promotion, and security.
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MKTG 3136: Introduction to E-Commerce
3.00 Credits
Georgia Southern University
This course presents the strategic themes and issues associated with the field of e-commerce and highlights the technology, capital, public policy, and media infrastructures needed to provide the context in which business strategy operates.
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MKTG 4030: Special Topics in Marketing
3.00 Credits
Georgia Southern University
A customized course that allows students to pursue further study in a specific marketing topic at the frontier of an area of research or a contemporary topic related to current real-world events.
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MKTG 4030S: Special Topics in Marketing
3.00 Credits
Georgia Southern University
A customized course that allows students to pursue further study in a specific marketing topic at the frontier of an area of research or a contemporary topic related to current real-world events.
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MKTG 4131: Marketing Research
3.00 Credits
Georgia Southern University
An activity of information gathering, analysis and interpretation for input into management decision making. Application of current practices and techniques in the marketing research industry. Requires the use of statistical software.
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MKTG 4132: Retail Store Management
3.00 Credits
Georgia Southern University
A comprehensive problems analysis course that involves both qualitative and quantitative aspects of retail operations. Merchandise budgets, pricing, operations control, and environmental issues are among the topics examined in the course.
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