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Add courses to your favorites to save, share, and find your best transfer school.
MKT 107: Buying
5.00 Credits
Georgia Northwestern Technical College (formerly Coosa Valley Technical College)
Introduces the fundamental principles of buying, merchandising, and accounting for products and services. Topics include: assortment planning; locating resources; ordering merchandise; pricing for profit; and financial statements, ratios, and accounting vocabulary.
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MKT 107 - Buying
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MKT 108: Advertising
4.00 Credits
Georgia Northwestern Technical College (formerly Coosa Valley Technical College)
Introduces the fundamental principles and practices associated with advertising activities. Topics include: the purposes of advertising and other sales promotional techniques; principles of advertising; budgeting; marketing and advertising plans; regulations and controls of advertising; media evaluation, target marketing, and selection; campaign planning; and trends in advertising.
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MKT 108 - Advertising
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MKT 109: Visual Merchandising
4.00 Credits
Georgia Northwestern Technical College (formerly Coosa Valley Technical College)
Focuses on the components of display necessary for the effective visual presentation of goods and services. Opportunities will be provided to utilize the principles and techniques that are common to display work in various types of businesses. Emphasis will be placed on design, color, tools and materials, and installation of displays. Topics include: design and color principles, tools and materials of the trade, props and fixtures, lighting and signing, installation of displays, store planning, and safety.
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MKT 109 - Visual Merchandising
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MKT 110: Entrepreneurship
8.00 Credits
Georgia Northwestern Technical College (formerly Coosa Valley Technical College)
Provides an overview of the activities that are involved in planning, establishing, and managing a small business enterprise. Topics include: planning, location analysis, financing, and development of a business plan.
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MKT 110 - Entrepreneurship
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MKT 112: Principles of Banking
5.00 Credits
Georgia Northwestern Technical College (formerly Coosa Valley Technical College)
Introduces the student to the history, documents, and operational functions of the banking industry. Topics include: history, documents, operations, and specialized services.
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MKT 112 - Principles of Banking
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MKT 113: Money and Banking
5.00 Credits
Georgia Northwestern Technical College (formerly Coosa Valley Technical College)
Emphasizes the relevance of monetary instruments, intermediaries, and the central banks as they impact local, state, national, and international economics. Topics include: history and evolution of financial institutions; monetary instruments and flow; and central banking, operation, and policies.
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MKT 113 - Money and Banking
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MKT 114: Financial Business Machines
3.00 Credits
Georgia Northwestern Technical College (formerly Coosa Valley Technical College)
Prerequisite: MAT 1011. Emphasizes basic use of the calculator, teller terminal, proof machine, and the financial computer. Topics include: Introduction to types of equipment, calculators, teller machines, proof machines, and financial computers.
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MKT 114 - Financial Business Machines
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MKT 115: Financial Management
4.00 Credits
Georgia Northwestern Technical College (formerly Coosa Valley Technical College)
Prerequisites: ACC 101, MAT 1011. Provides knowledge and applications in the management of personal and consumer finance. Topics include: record keeping, budgeting, credit principles, investment principles, and forecasting.
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MKT 115 - Financial Management
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MKT 122: Buying and Merchandise Management
5.00 Credits
Georgia Northwestern Technical College (formerly Coosa Valley Technical College)
Introduces the fundamental principles of buying, merchandising, and accounting for products and services. Topics include: assortment planning; locating resources; ordering merchandise; just-in-time or quick response inventory control; pricing for profit; and financial statements, ratios, and accounting vocabulary, principles of merchandising, traffic patterns, basic stock and inventory, inventory control, mark-ups and mark-downs, and types of discounts.
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MKT 122 - Buying and Merchandise Management
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MKT 123: Small Business Management
5.00 Credits
Georgia Northwestern Technical College (formerly Coosa Valley Technical College)
Prerequisites: ACC 101 ENG 1010 and MAT 1011. Summarizes competencies included in the entrepreneurship specialization and Provides opportunities for application and demonstration of skills. Topics include: management principles, marketing functions, financial applications, and the trend toward growing entrepreneurial potential.
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MKT 123 - Small Business Management
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