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Course Criteria
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3.00 Credits
This course will explore the concept of negotiation in both the national and international environments. Attention will be paid to topics such as strategies and tactics, nonverbal communication, and ethical and cultural aspects. Other forms of dispute resolution used in business, such as mediation and arbitration will also be addressed, and the design of conflict management programs will be examined. Prerequisite(s): MGMT 3101(C), MKTG 3101 (C).
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3.00 Credits
Operations & Warehouse Management - This course is an introduction to the vast area of operations and warehouse management which has a profound effect on both manufacturing and supply chain management. The goal of this course is to present a broad and practical introduction to the field of operations management in a realistic and functioning manner and to understand how warehousing and strategic operational decision impact the performance of a company and how warehousing adds value to a firm's entire supply chain. In this exposure, the student will have a solid understanding of the role and importance operations and warehouse management plays in today's global organization, thus providing them with a substantial part in their educational and career development process. Prerequisite(s): ENGL 1102 (C), CRIT 1101 (C), and POLS 1101 (D).
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3.00 Credits
This course focuses on the use of research methods in marketing decision-making, including developing and evaluating marketing strategies. Topics include the gathering and use of marketing information from primary and secondary sources, and quantitative and qualitative research methodologies, including sampling techniques and basic statistical analysis. Students will formulate a research design for a marketing problem; collect, code, clean, analyze and evaluate data; and write and present a final report, including specific marketing recommendations. This course requires extensive use of the computer for word processing and statistical analysis. Prerequisite(s) or Corequisite(s): BUSA 3101 (C) or TECH 3113 (C). Prerequisite(s): MKTG 3101 (C).
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3.00 Credits
Global distribution and air cargo operations are studied primarily by experiential learning. Students learn import/export basics and spend significant time in a work environment with freight forwarders, customs house brokers, and/or air cargo operations firms. Prerequisite(s): MKTG 3105 (C), MGMT 3106 (C).
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3.00 Credits
This course focuses on the promotion component of the marketing mix. While it covers all aspects of the promotional function, special emphasis is given to advertising. It examines the techniques used by profit and non-for profit organizations to communicate effectively with their target markets. Prerequisite(s): MKTG 3101 (C).
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3.00 Credits
This course examines the role of personal selling within the marketing mix, including the principles of selling products and services, building of sales organizations, sales training and practical sales techniques, evaluation of sales force effectiveness, and professional, ethical, and legal aspects of selling. Prerequisite(s): MKTG 3101 (C). Admission to the School of Business.
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3.00 Credits
The study of marketing and international business from a broad conceptual viewpoint, incorporating the marketing concept into the framework of the world market place. The student is assumed to have a fundamental understanding of marketing principles. Emphasis is placed on export management and implementation of international marketing plans. Prerequisite(s) or Corequisite(s): MKTG 3420 (C).
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3.00 Credits
A study of the basic concepts and practices associated with a modern, successful retail establishment. Emphasis is focused on store location, merchandising, promotion, and overall coordination and control. Prerequisite(s): MKTG 3101 (C).
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3.00 Credits
This capstone course is intended to integrate basic principles throughout the overall marketing mix resulting in effective management of marketing functions in profit or notfor- profit organizations. Focus is on analytical skills including the impact of internal and external environments on decision-making for each element of the marketing mix, and on the application of pertinent marketing principles to develop a marketing strategy and marketing plan. Case studies and/or computer simulation are utilized. This course must be taken at Clayton State University during the last two semesters of enrollment; last semester is strongly recommended. Prerequisite(s): MKTG 3101 (C), at least two of the following upper level Marketing courses: (MKTG 3302 (C), MKTG 3312 (C), MKTG 4104 (C), MKTG 4106 (C), MKTG 4207 (C), MKTG 4420 (C), MKTG 4510 (C), MKTG 4800 (C)), Admission to the School of Business.
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3.00 Credits
A detailed examination of selected topics pertinent to the field of marketing. May be repeated when topics vary. Prerequisite(s): MKTG 3101 (C).
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