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Course Criteria
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4.00 Credits
The course explores worldwide film theory and criticism from its roots to the present through lectures and screenings of international, global and non-western films. Classical and contemporary theorists include Sergie Eisenstein, Andre Bazin, Gilles Deleuze, Walter Benjamin, Laura Mulvey, Lev Manovich and more. Issues of representation, the cinematic apparatus and semiotics including psychoanalytic film theory will be covered. Students submit a series of written critical/theoretical responses and complete a conference style abstract and paper related to course material.
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4.00 Credits
Seminar for seniors completing a thesis paper in cinema studies as the requirement for graduation in film and media arts. Each student pursues a cinema studies thesis project, in written form, of sufficient breadth and depth as to crystallize their experiences at the University. Topics vary from semester to semester.
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4.00 Credits
No course description available.
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4.00 Credits
Students will conduct deep analysis of films, delving into close readings of form and content, including character, dialogue, plot, mise-en-scene, camerawork & cinematography, editing and sound (diegetic and non-diegetic). At the end of the course students will have an enhanced understanding of how multiple elements combine to create compelling stories and opportunities for interpretation in complex, primarily narrative, films.
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4.00 Credits
Using traditional and emerging media technologies, students will develop or expand a research project in communication and media studies that addresses an issue of importance in the world around them. Students will share their research through a piece of critical writing and a related media project.
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4.00 Credits
This course teaches strategic development of advertising campaigns and involves research, branding, copywriting, design and digital production.
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4.00 Credits
This course focuses on a systematic process of public relations, including research, strategic planning, communication tactics and evaluation. Through an extensive public relations campaign project, students will understand and practice the multifaceted and strategic nature of public relations. The course involves case studies, group problem-solving, writing, production and client relations work.
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1.00 Credits
Required for all communication majors. Must be taken during senior year. Students select and submit major works for review and assessment.
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4.00 Credits
The capstone in Advertising and Public Relations is a culminating experience that requires students to apply the skills they acquired during their years at The University of Tampa. Using professional-level media skills, the student will create and present a website portfolio that includes revised projects from coursework in advertising and public relations, a new project that addresses world issues through the lens of specified general education disciplines, and a personal reflection on pivotal coursework and experiences that have shaped the student's identity as a future working professional and global citizen.
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4.00 Credits
Students must apply for acceptance the semester before their anticipated enrollment. Each year, a select number of students are able to choose a senior project option in order to fulfill the 400-level requirement of the communication major. In this independent course, a student or group of students pursue a research or production objective of sufficient breadth and depth as to crystallize their experiences as communication majors at the University.
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