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MKT 352: Services Marketing and Management
4.00 Credits
The University of Tampa
This course is designed to address the distinct needs and problems of service organizations in the area of marketing. Services management is also addressed, exposing students to the unique operations, human resources, and promotional elements implicit in running a service firm. New service development is the final step, as the class culminates in the conceptualization of a brand new service offering along with a completed service marketing plan.
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MKT 354: Buyer Behavior
4.00 Credits
The University of Tampa
A study of the behavioral science concepts applicable to the consumer decision-making process, such as personality, perception, and group and cultural influences. Emphasis is on how these concepts and characteristics can be used by marketers to develop more effective relationships and strategies.
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MKT 360: Marketing Research
4.00 Credits
The University of Tampa
A methodological approach to marketing and consumer research problems and opportunities, using both primary and secondary research. Examines the information needs of marketing managers and the use of information for making effective marketing decisions. Covers the marketing research process, including research design, analysis and interpretation, and reporting of findings.
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MKT 362: Digital Marketing
4.00 Credits
The University of Tampa
MKT 362 is designed to introduce students to digital marketing theory and practical application. It provides a detailed understanding of relevant digital marketing channels and platforms to include Owned, Paid and Earned Digital Media.
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MKT 371: Professional Selling and Sales Management
4.00 Credits
The University of Tampa
Examines the personal selling process and the use of a professional, customer-oriented, problem-solving approach in selling situations. Studies the nature of the sales job, selection of salespeople, sales training programs, and issues in the compensation, supervision, motivation, and ethical challenges of salespeople.
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MKT 372: Retail and Distribution Management
4.00 Credits
The University of Tampa
Explores the dynamics of retailing and the range of firms that make up the retailing industry. Examines the functions, practices and organizations of various store types. Focuses, through current articles, on those retailers who hold leadership positions in key retailing disciplines such as customer service, operations management and TQM, market orientation, technology, research and development, human resources, e-commerce, and promotions. Examines the future of retailing, international retailing, future trends and their impact on retailers, and the impact of e-commerce.
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MKT 410: Global Marketing
4.00 Credits
The University of Tampa
Not open to graduate students. Prepares students for the global marketing environment by examining marketing in other countries, the marketing implications of cultural and environmental differences, international marketing research, and adaptation of product, price, promotion and distribution decisions to the foreign environment.
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MKT 411: Promotion and Branding Strategies
4.00 Credits
The University of Tampa
Focuses on integrated marketing communications and branding strategies, with coverage of advertising, sales promotion, public relations, direct marketing, branding and social media. Studies the development of integrated communications plans for organizations. Also for students minoring in advertising.
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MKT 418: Advanced Professional Selling
4.00 Credits
The University of Tampa
This courses introduced advanced selling topics. Students will have the opportunity to enhance their professional selling skills through advanced instruction, skill development, and practice.
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MKT 450: Marketing Strategy
4.00 Credits
The University of Tampa
Develops students' ability to use facts in the analysis of marketing strategy. A capstone course that serves as a vehicle for the application and integration of the concepts, analytical tools and problem-solving approaches taught in lower-level marketing courses.
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