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MAR 4323: Advertising Management
3.00 Credits
University of North Florida
Prerequisite: MAR 3023. Concerned with planning and managing programs for advertising products and services. Involves preparatory research; setting of objectives; planning of budget, media, and creative programs and evaluation of advertising effectiveness.
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MAR 4400: Professional Selling
3.00 Credits
University of North Florida
Prerequisite: MAR 3023. Focuses on the importance of communication, including nonverbal expression, as a means to successful negotiations. Course is skills oriented and emphasizes interactive, non-manipulative techniques. In addition to providing in-depth exposure to professional selling, the course assists students in making a professional career choice.
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MAR 4403: Sales Management
3.00 Credits
University of North Florida
Prerequisite: MAR 3023. The analysis and decisions involved in developing a business firm sales plan, providing organizational and leadership support for it, and evaluating performance to increase sales force productivity.
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MAR 4403 - Sales Management
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MAR 4461: Purchasing Management
3.00 Credits
University of North Florida
Prerequisite: MAR 3023. Policies and procedures pertinent to the acquisition of goods and services by public and private organizations are covered in depth. The course includes coverage of the purchasing, administrative, organizational, and continuing education functions of the NAPM's certified purchasing manager examination.
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MAR 4503: Consumer Behavior
3.00 Credits
University of North Florida
Prerequisite: MAR 3023. Recommended prerequisite: SOP 3004. An analysis of the behavioral factors affecting demand. Consideration is given to the purchasing behavior of the industrial buyer and the ultimate consumer.
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MAR 4503 - Consumer Behavior
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MAR 4613: Marketing Research and Information
3.00 Credits
University of North Florida
Prerequisites: MAR 3023 and elementary statistics. A study of research methods and information-gathering techniques which are applicable to problem solving in the field of marketing. Consideration is given to interpretation and use of information available.
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MAR 4613 - Marketing Research and Information
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MAR 4721: E-Marketing
3.00 Credits
University of North Florida
Prerequisite: MAR 3023. This course encompasses a study of marketing strategies and practices in the cyberspace including an examination of alternative business models, e-marketing, customer characteristics, required marketing knowledge, and enabling technologies. The focus of this course is on the Internet as a medium for communication and a marketing channel. Students will be required to develop an e-marketing strategy and plan for an e-company and a company web site.
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MAR 4803: Strategic Marketing
3.00 Credits
University of North Florida
Prerequisites: MAR 3023, MAR 4503, MAR 4613, MAR 4156 and senior standing. The focus of this course is on decision making for marketing strategy formulation and implementation. The course employs an integrated, interdisciplinary approach using economic, behavioral, and quantitative concepts in analyzing and solving marketing problems. Course pedagogy includes case study and simulation gaming.
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MAR 4803 - Strategic Marketing
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MAR 4906: Special Topics in Marketing
1.00 - 3.00 Credits
University of North Florida
Prerequisite: Permission of instructor. Special topics not offered in other courses in the department. May be repeated with change of content up to a maximum of nine credits.
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MAR 4906 - Special Topics in Marketing
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MAR 4913: Directed Individual Study
1.00 - 3.00 Credits
University of North Florida
Prerequisite: Permission of instructor. Allows students to investigate special topics in marketing, particularly topics of local or regional interest. May be repeated with change of content up to a maximum of six credits.
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