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ADV 4101: Copywriting and Visualization
3.00 Credits
University of Florida
Credits: 3; Prereq: 3JM ADV; minimum grade of C or better in MMC 2100 and ADV 3001. Application of creative strategy for print and electronic media. Requires preparation of advertisements including rough layouts and storyboards.
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ADV 4102: Advanced Copywriting
3.00 Credits
University of Florida
Credits: 3; Prereq: 4JM ADV; minimum grade of B in ADV 4101. Advanced course in the application of creative strategy for print and electronic media requiring preparation of advertisements. Emphasis placed on research, planning, development of creative concepts, writing, and design.
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ADV 4102 - Advanced Copywriting
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ADV 4200: Advertising Graphics and Production
3.00 Credits
University of Florida
Credits: 3; Prereq: 3JM ADV; minimum grade of C in ADV 3203. Designed to acquaint students with print production techniques. Emphasis is placed on techniques related to the advertising business. Lectures review specific uses of design, typography and print production with lab sessions dedicated to practicing layout and production techniques.
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ADV 4200 - Advertising Graphics and Production
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ADV 4300: Media Planning
3.00 Credits
University of Florida
Credits: 3; Prereq: 3JM ADV; minimum grade of C in MAR 3023 and MMC 2100. Designed to acquaint students with the problems, techniques and strategies of buying advertising space and time effectively and economically in newspapers, magazines, radio, television and outdoor media.
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ADV 4300 - Media Planning
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ADV 4400: International and Cross Cultural Advertising
3.00 Credits
University of Florida
Credits: 3; Prereq: 3JM ADV; minimum grade of C in ADV 3001. Major concepts and issues in international and cross cultural advertising campaign planning including primary and secondary research to assess environmental situations, setting objectives, budgeting, media, creative, ethics and social responsibility.
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ADV 4400 - International and Cross Cultural Advertising
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ADV 4401: Direct Response Advertising and Sales Promotion Writing
3.00 Credits
University of Florida
Credits: 3; Prereq: 3JM ADV; Coreq: ADV 4101. The strategy, planning and creative considerations that precede and guide the writing and preparation of direct response advertising and sales promotion activities. Strategic use of traditional mass media, interactive media and telemarketing as sales promotion vehicles and to achieve direct response.
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ADV 4401 - Direct Response Advertising and Sales Promotion Writing
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ADV 4700: Retail Advertising
3.00 Credits
University of Florida
Credits: 3; Prereq: 3JM ADV; minimum grade of C in ADV 4101. A survey of retail advertising, including co-op and collateral materials. Brings together work of preceding advertising courses, including application of creative strategy in print and electronic media for retail advertising, budgeting and planning.
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ADV 4700 - Retail Advertising
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ADV 4800: Advertising Campaigns
3.00 Credits
University of Florida
Credits: 3; Prereq: 4JM ADV; minimum grade of C or better in ADV4101 and ADV4300. An advanced advertising course requiring the student to prepare and produce a complete general advertising campaign. Emphasis is placed on production methods, costs, research and media analysis.
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ADV 4800 - Advertising Campaigns
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ADV 4905: Individual Problems
1.00 Credits
University of Florida
Credits: 1 to 3; Prereq: 3JM ADV; at least 10 hours of 3000-/4000-level advertising courses and permission of chairperson. The student and the instructor concerned will choose a problem or project which will give the student experience in his or her major field.
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ADV 4905 - Individual Problems
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ADV 4930: Special Study in Advertising
2.00 Credits
University of Florida
Credits: 2 to 3; can be repeated with change in content once. Prereq: 3JM ADV. Variable advertising-related topics not covered in other advertising courses.
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