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PUR 3801: Public Relations Strategy
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3.00 Credits
University of Florida
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Credits: 3; Prereq: minimum grade of C in PUR 3000 and PUR 3500. The development of skills in strategic public relations management based on an analysis of current and historical case studies.
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PUR 4100: Public Relations Writing
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3.00 Credits
University of Florida
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Credits: 3; Prereq: minimum grade of C in PUR 3000 and JOU 3101, proficiency in word processing. A course designed to prepare students to meet the demands of the marketplace for persuasive, professional public relations writing skills.
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PUR 4103: Public Relations Visual Communication
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3.00 Credits
University of Florida
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Credits: 3; Prereq: PUR 380, JOU 3101. Preparation of visual communications of all types generally produced by public relations departments. Emphasis is placed on dealing with printed publications for both internal and external audiences. Diversity of publics is emphasized. Management's viewpoint on, reasons for, and "state-of-the-art" of such publications is included.
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PUR 4107: Advanced Public Relations Visual Communication
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3.00 Credits
University of Florida
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Credits: 3; Prereq: a grade of B in PUR 4103, or instructor permission. A course designed to help students attain competence and hone their skills in planning, designing and producing publications to meet public relations objectives. This course expands on the basic skills acquired in Public Relations Visual Communications and adds components of basic video production and video streaming on the Web.
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PUR 4203: Ethics and Professional Responsibility in Public Relations
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3.00 Credits
University of Florida
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Credits: 3; Prereq: 3JM PUR; minimum grade of C in PUR 3500. A course designed to enhance the student's awareness of the ethical responsibilities of the public relations professional, identify the moral dimensions of issues that arise in the practice of public relations, increase the ability to employ reason as a tool for dealing with moral issues, provide knowledge and skills necessary to reach and justify ethical decisions, and elicit a sense of personal and professional responsibility.
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PUR 4404C: International Public Relations
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3.00 Credits
University of Florida
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Credits: 3; Prereq: PUR 3000. An analysis of the impact of international activities on the public relations function.
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PUR 4410: Principals of Fund Raising
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3.00 Credits
University of Florida
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Credits: 3; Prereq: PUR 3000, PUR 3500. This course deals with the public relations specialization of fund raising - the high demand, low supply occupation unique to the charitable nonprofit subsector.
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PUR 4800: Public Relations Campaigns
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3.00 Credits
University of Florida
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Credits: 3; Prereq: PUR 3000, PUR 4100, PUR 3801, PUR 4103, senior standing. Utilizing the principles and techniques of public relations to create comprehensive campaigns for actual clients.
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PUR 4905: Individual Problems
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1.00 Credits
University of Florida
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Credits: 1 to 3; Prereq: at least 10 hours of professional courses and approval of department chair. Students and the instructor concerned will choose a problem or project which will give the student actual experience in his or her major field.
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PUR 4932: Special Study
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1.00 Credits
University of Florida
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Credits: 1 to 3; can be repeated for a total of 6 hours. Prereq: permission of the instructor. Variable content, providing opportunity for advanced study in the principles, processes and effects of public relations.
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