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MAR 3023: Principles of Marketing
3.00 Credits
University of Florida
Credits: 4; Prereq: sophomore standing and either ECO 2013 or ECO 2023. Functions, institutions and methods of marketing goods and services. Relates marketing to the larger economic structure and emphasizes the importance of the consumer. (S)
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MAR 3231: Introduction to Retailing Systems and Management
3.00 Credits
University of Florida
Credits: 4; Prereq: ACG 2021C and MAR 3023. Functions, institutions and activities of retailing goods and services.
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MAR 3503: Consumer Behavior
3.00 Credits
University of Florida
Credits: 4; Prereq: MAR 3023 with a grade of C or higher and STA 2023. Emphasizes both descriptive and conceptual analysis of consumer behavior with a focus on theory and research essential to an understanding of individual choice behavior. Makes intensive use of contributions from the social and behavioral science literatures.
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MAR 4156: International Marketing
3.00 Credits
University of Florida
Credits: 4; Prereq: ACG 2021C and MAR 3023 with a grade of C or higher. Analysis of economic, social and cultural issues affecting marketing management in the international environment.
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MAR 4403: Sales Management
3.00 Credits
University of Florida
Credits: 4; Prereq: ACG 2021C and MAR 3023 with a grade of C or higher. Principles, methods and problems relating to the management of a sales force. Selection and training, organization, compensation and stimulation, and control.
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MAR 4613: Marketing Research
3.00 Credits
University of Florida
Credits: 4; Prereq: MAR 3023 with a grade of C or higher; QMB 3250. Analyzes the role of marketing research in providing information for marketing decisions. Research methods and techniques involved in the development and use of primary and secondary data are emphasized. Topics include survey design, experimental design, data collection (e.g., questionnaires), data analysis, measurement, and sampling.
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MAR 4803: Marketing Management
3.00 Credits
University of Florida
Credits: 4; Prereq: MAR 3023 with a grade of C or higher, MAR 3503 and one other marketing course. Development and analysis of overall marketing strategies involving product and brand development, channels of distribution, pricing and promotion with consideration of marketplace conditions and related factors affecting implementation and execution.
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MAR 4905: Independent Study
1.00 Credits
University of Florida
Credits: 1 to 4; can be repeated with a change in content up to 9 credits. Prereq: senior standing and previous work in the areas selected for research. Admission is by permission of the department.
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MAR 4933: Special Topics
3.00 Credits
University of Florida
Credits: 4; can be repeated with a change in content up to 8 credits. Prereq: department permission. Selected rotating topics in marketing management, research and theory.
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MAR 4941: Internship in Marketing
1.00 Credits
University of Florida
Credits: 1 to 3; can be repeated once (unless MAR 4945 has already been taken) with change in content up to 6 credits. Prereq: department permission. Applied work in marketing. Requires several papers and reports. Will be counted as free-elective credit only. (S-U)
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