BA 344 - International Marketing

Institution:

Arcadia University

Subject:

Business Administration

Description:

Examination of potential international market entry strategies. Includes exporting, the use of agents and licensing. Also studies the historical and theoretical background of foreign trade, world marketing environment and patterns, and international marketing organization and management. Prerequisite: BA340.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.arcadia.edu

Phone Number:

(215) 572-2900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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