BA 340 - Principles of Marketing

Institution:

Arcadia University

Subject:

Business Administration

Description:

Examination and analysis of marketing management in the modern organization. Basic marketing concepts, including a target market and the four P's - product, price, place and promotion are covered. Evaluates the marketing manager's task in relation to the strategic and economic goals of the organization and in terms of environmental factors, including the international milieu. Prerequisites: EC211 and junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.arcadia.edu

Phone Number:

(215) 572-2900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.