MKT 365 - Advanced Marketing Analytics

Institution:

Commonwealth University of Pennsylvania

Subject:

Marketing (BU Teach Out)

Description:

Explores various quantitative marketing models used to make decisions related to segmentation, positioning, new product diffusion, and allocation of marketing mix expenditures. Class examples and exercises are drawn from real world applications and students will be actively engaged in executing analytic techniques on sample and actual data using relevant software such as Microsoft Excel and the R programming environment.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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