SPMG 556 - Sport in the Global Mktplace

Institution:

Commonwealth University of Pennsylvania

Subject:

Sports Management

Description:

Explores international sport business including the production and consumption of professional and Olympic sports and the impact of globalization on sport. Themes surveyed include globalization, commercialization, marketing, comparative sport models of participation and spectating, immersive fan experience, and internationalization of sports brands.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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