SPMG 335 - Sport Marketing Management

Institution:

Commonwealth University of Pennsylvania

Subject:

Sports Management

Description:

Provides the student with knowledge pertaining to sports marketing and its various aspects including: pricing, promotion, sponsorships, endorsements, research, and licensing. This course presents an overview of the various techniques and strategies used in meeting the wants and needs of consumers in the sport industry as well as understanding how sport can be used to assist in the marketing of other companies and products

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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