CAP 330 - Social Media Strategy

Institution:

Grand Valley State University

Subject:

Description:

Focuses on creating and developing social media strategies for public relations and advertising. Students will learn how organizations like non-profit and for-profit use social media to achieve business goals. Students will explore social media content creation, user engagement, viral messages, advocacy, community building, and crowdsourcing. Offered fall semester. Prerequisite: Junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite: Junior standing.

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gvsu.edu

Phone Number:

(616) 331-2020

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.