CMST 317 - Broadcasting Strategy and Analysis

Institution:

East Stroudsburg University of Pennsylvania

Subject:

Communication Studies

Description:

This course will introduce students to the study and practice of programming strategy and broadcast analysis. Students will be asked to analyze audience types, develop broadcast concepts based on research, and construct broadcast pitches based on audience and network needs in areas such as television, radio, social media, audio, and other broadcasting media.

Credits:

3.00

Credit Hours:

Prerequisites:

CMST111 OR CMST126

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Advanced

Additional Information:

Historical Version(s):

Institution Website:

www4.esu.edu/

Phone Number:

(570) 422-3211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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