ENTR 336 - Product Design & Development

Institution:

Shippensburg University of Pennsylvania

Subject:

Description:

This course will examine the product-creation process (product and services) from opportunity identification to product production. Topics will include --- identifying customer needs, patents and intellectual property, robust design, rapid prototyping, concept testing, product architecture and product production (or outsourcing). This is a hands-on course that relies primarily on real world application of product creation across multiple disciplines. A group project will require students to design and development of an actual product. Corequisite:MKT305

Credits:

3.00

Credit Hours:

Prerequisites:

MKTG 205

Corequisites:

MKTG 205

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

08/15/2016 - 08/25/2024 

Institution Website:

www.ship.edu/

Phone Number:

(717) 477-7447

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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