MKTG 430 - Marketing Research

Institution:

Shippensburg University of Pennsylvania

Subject:

Description:

In-depth study of the tools of marketing research, including methodology and techniques used in measuring characteristics of markets for products and services. Topics include the research process, data collection, sampling, data analysis, and presentation of results. Contains hands-on development of capabilities to study characteristics of the marketplace. If prerequisite courses are not met departmental approval is required. This class is not available for graduate credit.

Credits:

3.00

Credit Hours:

Prerequisites:

MKTG 205, MKTG 206, and (MATH 117 or SCMG 200)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

This course is approved for distance education instruction. Distance education opportunities vary by semester. Please contact the university for more information.

Additional Information:

Historical Version(s):

09/01/2005 - 08/25/2024 

Institution Website:

www.ship.edu/

Phone Number:

(717) 477-7447

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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