MKTG 339 - Social Media Marketing

Institution:

Shippensburg University of Pennsylvania

Subject:

Description:

This course engages students in the application of social media and other emerging online marketing mediums. Learning in this course includes social media planning, social media key performance indicators and objective setting, social media analytics, and social media integration into the larger scope of marketing. The class includes hands-on development of social media tactics and channels. This may require students to set up individual social media accounts.

Credits:

3.00

Credit Hours:

Prerequisites:

MKTG 205 (Grade of C or Higher)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

This course is approved for distance education instruction. Distance education opportunities vary by semester. Please contact the university for more information.

Additional Information:

Historical Version(s):

08/23/2021 - 08/25/2024 

Institution Website:

www.ship.edu/

Phone Number:

(717) 477-7447

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.