MKTG 335 - Digital Marketing

Institution:

Shippensburg University of Pennsylvania

Subject:

Description:

Applied study of the state of digital marketing, best practices in online marketing efforts, and current advancements in online customer relationship management and customer engagement. Students will learn about and gain experience with on-site and off-site search engine optimization, website design, web analytics, landing page design and testing, paid search marketing, online advertising, email marketing, and social media marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

MKTG 205

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

This course is approved for distance education instruction. Distance education opportunities vary by semester. Please contact the university for more information.

Additional Information:

Historical Version(s):

09/01/2005 - 08/25/2024 

Institution Website:

www.ship.edu/

Phone Number:

(717) 477-7447

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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