MKTG 331 - Marketing Analytics I

Institution:

Shippensburg University of Pennsylvania

Subject:

Description:

In this course, you will go deeper into concepts covered in Principles of Marketing. You will learn how to analyze marketing data to help make decisions about market segmentation and target market selection, new product and service development, product positioning, and allocation of marketing mix expenditures, to accomplish strategic marketing objectives.

Credits:

3.00

Credit Hours:

Prerequisites:

MKTG 205 (Grade of C or Higher) and SCMG 200 (Grade of C or Higher)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

This course is approved for distance education instruction. Distance education opportunities vary by semester. Please contact the university for more information.

Additional Information:

Historical Version(s):

08/23/2021 - 08/25/2024 

Institution Website:

www.ship.edu/

Phone Number:

(717) 477-7447

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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