MKTG 205 - Principles of Marketing

Institution:

Shippensburg University of Pennsylvania

Subject:

Description:

Introduction to language and issues of marketing with emphasis on learning to develop responsive marketing strategies to meet consumer needs. Topics include market segmentation, product development, promotion, distribution, and pricing. Introduction to such topics as the external environment, marketing research, international marketing, ethics, and careers in marketing may be included. Must be a business major with upper division standing to enroll.

Credits:

3.00

Credit Hours:

Prerequisites:

ECON 102, ECON 113, or HONR 166

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

This course is approved for distance education instruction. Distance education opportunities vary by semester. Please contact the university for more information.

Additional Information:

Historical Version(s):

08/23/2021 - 08/25/2024 09/01/2005 - 08/22/2021 

Institution Website:

www.ship.edu/

Phone Number:

(717) 477-7447

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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