COMM 432 - Public Relations Research and Campaigns

Institution:

Shippensburg University of Pennsylvania

Subject:

Description:

Explores the theory and philosophy of promotion as it pertains to public relations. Examines basic quantitative and qualitative research methods (survey, content analysis, focus group, etc.) that can be used effectively to design a campaign plan. Explores the various components of a public relations campaign plan, which students will draw upon to produce a public relations campaign for a corporation or non-profit organization. This plan will be the assessment vehicle for professional performance in the PR emphasis. Not open to graduate students. This class is not available for graduate credit.

Credits:

3.00

Credit Hours:

Prerequisites:

COMM 111 (Grade of C or Higher) and COMM 112 (Grade of C or Higher)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2009 - 08/25/2024 

Institution Website:

www.ship.edu/

Phone Number:

(717) 477-7447

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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