COMM 405 - Brand Journalism

Institution:

Shippensburg University of Pennsylvania

Subject:

Description:

More businesses and organizations are becoming media creators, producing original blogs, videos, digital and print magazines, and other content. Brand journalism (also called content marketing) has quickly become a ubiquitous presence on the media landscape. Brands and content strategists frequently hire journalists to create this content, as they have strong news judgment, conduct solid research and reporting, and write what readers want and need. Public relations professionals may work on strategy, research, social media and content creation. In this course, students will learn how to apply journalistic techniques and practices to create original multimedia content and develop strategies for companies, nonprofits and brands. Students can expect to analyze and compare brands and their content, create customer personas and editorial calendars, write original blog and social media posts, design storyboards and more. This class is available for graduate credit.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

This course is approved for distance education instruction. Distance education opportunities vary by semester. Please contact the university for more information.

Additional Information:

Historical Version(s):

08/23/2021 - 08/25/2024 

Institution Website:

www.ship.edu/

Phone Number:

(717) 477-7447

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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