COMM 342 - Public Relations Writing II

Institution:

Shippensburg University of Pennsylvania

Subject:

Description:

This course will help future public relations and corporate communications professionals develop an in-depth understanding of how to interview, write, edit, and pitch story ideas, as well as package information for multimedia platforms. Emphasis will be given to strategic aspects of PR writing and development of writing and editing skills for a wide variety of public relations vehicles. Students will practice work on writing speeches, op-ed articles, white papers, press kits, and special event packages.

Credits:

3.00

Credit Hours:

Prerequisites:

COMM 241

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

08/23/2021 - 08/25/2024 

Institution Website:

www.ship.edu/

Phone Number:

(717) 477-7447

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.