COMM 335 - Media Advertising and Sales

Institution:

Shippensburg University of Pennsylvania

Subject:

Description:

Examines sales function of advertising in commercial media including newspapers, magazines, radio, television, and the Internet. Theory and practical application in media advertising, sales, and research are explored. Media competitive advantages and disadvantages as well as sales techniques of each mass medium discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

(COMM 111 (Grade of C or Higher) or COMM 211 (Grade of C or Higher)) and (COMM 112 (Grade of C or Higher) or COMM 212 (Grade of C or Higher))

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2005 - 08/25/2024 

Institution Website:

www.ship.edu/

Phone Number:

(717) 477-7447

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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