MUS 151 - Introduction to Music Business

Institution:

Delaware County Community College

Subject:

Music

Description:

Introduction to Music Business will survey the current music industry focusing on the areas where music and business overlap. The course will focus on developing an understanding of the structure of the music industry and gaining the understanding of how to successfully maneuver within the business. Lecture topics will include marketing, publicity, advertising, promotion, distribution, touring, and licensing. Upon successful completion of this course, students should be able to: Define the terminology and language of modern music business; Describe key stakeholders in music business and their roles in the music industry; Explain the fundamental principles of copyright and licensing and intellectual property rights; Describe the role of A&R in scouting, developing artists and supporting career success; Recognize the the role of music publishing and the fundamentals of negotiating publishing deals and royalty rates; Explain the role of marketing, social media, press releases and promotional strategies in the success of established music artists.

Credits:

3.00

Credit Hours:

Prerequisites:

(ENG 050 and REA 050) or ENG 099* or REA 075 or Appropriate Placement Test Scores (*Course(s) May Be Taken Concurrently)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dccc.edu

Phone Number:

(610) 359-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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