MKT 425 - Marketing Problems

Institution:

South Carolina State University

Subject:

Marketing

Description:

MKT 425. Marketing Problems. 3(3,0). The development of the understanding needed by a marketing manager; the implementation and evaluation of marketing programs which promise to obtain the strategic marketing objectives of the firm; an analysis of the marketing conditions affecting the firm and the problems to be overcome in obtaining desired objectives; the development of short-term marketing program. Other topics include the determination of specific annual goals, and the use of all of the marketing tools available to management; personal selling, capabilities of the channels of distribution. Prerequisite: MKT 300. (,S)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scsu.edu

Phone Number:

(803) 536-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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