PRSC 366 - PR & Communication in Sport

Institution:

Coastal Carolina University

Subject:

Description:

(3 credits)(Prereq: COMM*206 and PRSC*309) Explores public relations and strategic communication as they apply to sport media. Students learn the history of research and practice of public relations as it relates to journalism and marketing. Topics may include media relations; event planning; crisis and reputation management; sponsor, stakeholder, and fan relations; corporate social responsibility; and sport-related social issues. Offered as needed

Credits:

3.00

Credit Hours:

Prerequisites:

Take PRSC*309 COMM*206;

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Department: Communication, Media, and Culture; CEEB: 5837;

Additional Information:

Historical Version(s):

Institution Website:

www.coastal.edu

Phone Number:

(843) 347-3161

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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