MKTG U354 - Social Media Marketing

Institution:

University of South Carolina-Upstate

Subject:

Marketing

Description:

Marketing activities on social media platforms. Primary focus is the interaction between firms and consumers in the social media space, and the marketing communication strategies across varying social media platforms. Prerequisite: MKTG U350.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uscupstate.edu

Phone Number:

(864) 503-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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